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For the business you want to build, the money you want to understand, and the leader you want to become. Start with a goal. Make room for a new perspective.
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Stocks for the Long Run: The Definitive Guide to Financial Market Returns & Long-Term Investment Strategies (6th Edition) -
Common Stocks and Uncommon Profits and Other Writings (2nd Edition) -
Beating the Street (Revised) -
One Up on Wall Street: How to Use What You Already Know to Make Money in the Market -
A Random Walk Down Wall Street: The Best Investment Guide That Money Can Buy (13th Edition) -
The Intelligent Investor: Third Edition — The Definitive Book on Value Investing -
How Brands Grow: What Marketers Don't Know -
Made to Stick: Why Some Ideas Survive and Others Die -
Start with Why: How Great Leaders Inspire Everyone to Take Action -
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works—and Why Authenticity Is the Best Marketing of All -
This Is Marketing: You Can't Be Seen Until You Learn to See -
Purple Cow, New Edition: Transform Your Business by Being Remarkable -
Positioning: The Battle for Your Mind (2nd Edition) -
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand -
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (6th Edition) -
Primalbranding -
The Brand Flip: Why Customers Now Run Companies and How to Profit from It -
Zag: The #1 Strategy of High-Performance Brands -
The Brand Gap: Revised Edition (2nd Edition) -
Scaling People: Tactics for Management and Company Building -
Turning the Flywheel: A Monograph to Accompany Good to Great -
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field -
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies -
The Effective Executive: The Definitive Guide to Getting the Right Things Done
