Skip to product information
The Brand Flip: Why Customers Now Run Companies and How to Profit from It
$39.99
Understand branding from the customer's point of view. Neumeier explains how identity, meaning, and belonging shape customer relationships, and provides a framework for turning a business into a brand people want to join.
What You’ll Learn
- Understand the shift toward customer-led brands
- Build meaning and belonging around your offer
- Strengthen customer commitment and loyalty
- Author: Marty Neumeier
- Publisher: New Riders Publishing
- Format: Paperback
- ISBN-13: 9780134172811
- Publication date: August 9, 2015
- Language: English
- Pages: 160
- Dimensions (H × L × W): .23 × 7.97 × 5.37 inches
- Book weight: 0.6 lb
