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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works—and Why Authenticity Is the Best Marketing of All
$18.00
Explore how stories shape customers' perceptions and purchasing choices. Seth Godin explains why persuasive brand stories must connect with an audience's worldview and be supported by an authentic experience.
What You’ll Learn
- Understand the stories customers tell themselves
- Create a brand narrative your audience recognizes
- Make the customer experience match your promise
- Author: Seth Godin
- Publisher: Portfolio
- Format: Paperback
- ISBN-13: 9781591845331
- Publication date: April 24, 2012
- Language: English
- Pages: 240
- Dimensions (H × L × W): .5 × 6.9 × 5 inches
- Book weight: 0.35 lb
