Skip to product information
This Is Marketing: You Can't Be Seen Until You Learn to See
$27.00
A customer-centered approach to marketing built on understanding the people you serve. Godin explores how empathy, trust, positioning, and a focused audience help a business communicate work that matters.
What You’ll Learn
- Define the smallest viable audience
- Position your offer around customer needs
- Earn attention through trust and useful work
- Author: Seth Godin
- Publisher: Portfolio
- Format: Hardcover
- ISBN-13: 9780525540830
- Publication date: November 13, 2018
- Language: English
- Pages: 288
- Dimensions (H × L × W): 1.1 × 7.1 × 5.3 inches
- Book weight: 0.7 lb
