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Zag: The #1 Strategy of High-Performance Brands
$32.99
Explore radical differentiation as a practical approach to brand strategy. This compact guide helps you define what makes your offer distinctive and communicate that difference through positioning, naming, and customer experience.
What You’ll Learn
- Find a meaningful point of difference
- Clarify what only your brand offers
- Translate positioning into a consistent experience
- Author: Marty Neumeier
- Publisher: New Riders Publishing
- Format: Paperback
- ISBN-13: 9780321426772
- Publication date: September 1, 2006
- Language: English
- Pages: 192
- Dimensions (H × L × W): .5 × 7.9 × 5.3 inches
- Book weight: 0.65 lb
