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The Brand Gap: Revised Edition (2nd Edition)
$39.99
Connect business strategy with creative design to build a brand people recognize and choose. Marty Neumeier presents five disciplines for shaping a coherent identity and closing the gap between strategic thinking and customer experience.
What You’ll Learn
- Connect brand strategy with design
- Differentiate your business with a clear identity
- Collaborate, innovate, validate, and cultivate your brand
- Author: Marty Neumeier
- Publisher: New Riders Publishing
- Format: Paperback
- ISBN-13: 9780321348104
- Publication date: August 1, 2005
- Language: English
- Pages: 208
- Dimensions (H × L × W): .56 × 8.02 × 5.32 inches
- Book weight: 0.64 lb
