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The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
$32.00
What You’ll Learn
- Focus on Your Strongest Business Offering
- Serve Your Best-Fit Customers
- Concentrate Resources for Sustainable Growth
Mike Michalowicz uses an unusual farming analogy to explain focused business growth. Rather than chasing every possible customer, he encourages owners to identify what they do best and develop the relationships and services with the greatest potential. The book offers a practical way to rethink a busy but stagnant business.
- Author: Mike Michalowicz
- Publisher: Portfolio
- Format: Hardcover
- Publication date: July 5, 2012
- ISBN-13: 9781591844884
- ISBN-10: 1591844886
- Pages: 240
- Book weight: 0.9 lb
- Dimensions: 1.0 H × 9.1 L × 6.0 W inches
