Skip to product information
How Brands Grow: What Marketers Don't Know
$39.95
Byron Sharp presents research on buying behavior and brand growth, challenging familiar assumptions about loyalty and differentiation. Learn how customer reach, distinctive assets, and mental and physical availability influence growth.
What You’ll Learn
- Examine marketing assumptions against evidence
- Understand mental and physical availability
- Build reach and recognizable brand assets
- Author: Byron Sharp
- Publisher: Oxford University Press
- Format: Hardcover
- ISBN-13: 9780195573565
- Publication date: April 12, 2010
- Language: English
- Pages: 246
- Dimensions (H × L × W): .9 × 9.2 × 6.3 inches
- Book weight: 1.33 lb
