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Start Your Own Business
Turn a promising idea into a thoughtful first step. Explore testing demand, shaping a business model, and preparing to launch.

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$100M Offers: How To Make Offers So Good People Feel Stupid Saying No -
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You -
The Great CEO Within: The Tactical Guide to Company Building -
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine -
Testing Business Ideas: A Field Guide for Rapid Experimentation -
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers -
Value Proposition Design: How to Create Products and Services Customers Want -
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers -
Zero to One: Notes on Startups, or How to Build the Future -
Traction: Get a Grip on Your Business (Expanded) -
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses -
Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours -
The Personal MBA — 10th Anniversary Edition -
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised) -
Rework -
Company of One: Why Staying Small Is the Next Big Thing for Business -
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future