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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
$19.99
Al and Laura Ries examine how focused positioning, memorable names, and category leadership contribute to brand strength. Their principles offer a starting point for evaluating brand extensions and deciding what your business should stand for.
What You’ll Learn
- Focus your brand around a clear promise
- Evaluate naming and category positioning
- Recognize the risks of unfocused brand extensions
- Author: Al Ries and Laura Ries
- Publisher: HarperBusiness
- Format: Paperback
- ISBN-13: 9780060007737
- Publication date: September 17, 2002
- Language: English
- Pages: 272
- Dimensions (H × L × W): .7 × 9.1 × 7.4 inches
- Book weight: 0.82 lb
