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The Personal MBA — 10th Anniversary Edition
$20.00
4.08 / 5
49,749 reader ratings on Goodreads
Across editions · Indexed source checked September 14, 2026
What You’ll Learn
- Understand Core Business Concepts
- Create Value for Customers
- Read the Numbers Behind a Business
Launching a business means making decisions beyond the product itself. Josh Kaufman introduces the essential ideas behind value creation, marketing, sales, finance, and everyday operations in an accessible reference. For a first-time founder, this anniversary edition provides a broad foundation for understanding how the parts of a business fit together and asking more informed questions as your idea becomes a working company.
- Author: Josh Kaufman
- Publisher: Portfolio
- Format: Paperback
- Publication date: September 1, 2020
- ISBN-13: 9780525543022
- ISBN-10: 0525543023
- Pages: 496
- Book weight: 1.05 lb
