The Mom Test: How to Talk to Customers & Learn If Your Business Is a G

The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

$19.99

4.36 / 5

Across editions · Indexed source checked September 14, 2026

What You’ll Learn

Ask Better Customer Questions
Separate Evidence from Compliments
Test Demand Before Building

Friendly encouragement can sound like demand even when nobody is ready to buy. Rob Fitzpatrick shows first-time founders how to ask better questions, explore customers' actual experiences, and learn without steering a conversation toward compliments. Read it before your first customer interviews to make those conversations more useful and uncover problems worth solving before you commit to building a solution.

Author: Rob Fitzpatrick
Publisher: Createspace Independent Publishing Platform
Format: Paperback
Publication date: September 10, 2013
ISBN-13: 9781492180746
ISBN-10: 1492180742
Pages: 138
Book weight: 0.37 lb