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Testing Business Ideas: A Field Guide for Rapid Experimentation
$37.00
What You’ll Learn
- Identify Your Riskiest Assumptions
- Choose Practical Customer Experiments
- Use Evidence to Refine Your Business
Before you commit your savings and months of work to a launch, put your biggest assumptions to the test. David J. Bland and Alexander Osterwalder provide a visual field guide to experiments that explore customer demand and business viability. With 44 experiments to draw from, founders can choose small tests, learn from the results, and refine an idea with evidence instead of relying only on enthusiasm.
- Authors: David J. Bland and Alexander Osterwalder
- Publisher: Wiley
- Format: Paperback
- Series: Strategyzer
- Publication date: November 12, 2019
- Copyright: 2020
- ISBN-13: 9781119551447
- ISBN-10: 1119551447
- Pages: 368
- Book weight: 1.9 lb
- Dimensions: 0.7 H × 7.4 L × 9.5 W inches
