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Value Proposition Design: How to Create Products and Services Customers Want
$37.00
What You’ll Learn
- Understand Customer Jobs and Frustrations
- Match Your Offer to Customer Needs
- Test and Improve Your Value Proposition
A good idea becomes a stronger offer when it solves something customers genuinely care about. This visual handbook introduces the Value Proposition Canvas to connect customer needs with the products and services you design. Founders can use its exercises to challenge assumptions, compare possible offers, and develop a clearer reason for people to buy before committing to a full launch.
- Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith
- Design: Trish Papadakos
- Publisher: Wiley
- Format: Paperback, first edition
- Series: Strategyzer
- Publication date: October 20, 2014
- Copyright: 2014
- ISBN-13: 9781118968055
- ISBN-10: 1118968050
- Pages: 320
- Book weight: 1.7 lb
- Dimensions: 0.7 H × 9.4 L × 7.4 W inches
