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For the business you want to build, the money you want to understand, and the leader you want to become. Start with a goal. Make room for a new perspective.
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Value Proposition Design: How to Create Products and Services Customers Want -
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers -
Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours -
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised) -
Company of One: Why Staying Small Is the Next Big Thing for Business -
Zero to One: Notes on Startups, or How to Build the Future -
Rework -
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future -
The Personal MBA — 10th Anniversary Edition -
The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You -
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It -
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses -
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers -
The Coaching Habit: Say Less, Ask More, and Change the Way You Lead Forever -
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts. -
The Great CEO Within: The Tactical Guide to Company Building -
The Five Dysfunctions of a Team: A Leadership Fable -
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No -
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (Revised and Updated) -
Traction: Get a Grip on Your Business (Expanded) -
Rich Dad Poor Dad — 25th Anniversary Edition