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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised)
$32.00
What You’ll Learn
- Discover Untapped Customer Demand
- Create a Distinctive Value Proposition
- Align Value, Price, and Costs
Build a business that gives customers a reason to choose you beyond a lower price. W. Chan Kim and Renée A. Mauborgne show how to look beyond crowded markets, identify unmet demand, and combine differentiation with cost discipline. For a new founder, this expanded edition offers a useful way to challenge familiar industry assumptions and shape an offer with a clearer place in the market.
- Authors: W. Chan Kim and Renée A. Mauborgne
- Publisher: Harvard Business Review Press
- Format: Hardcover, expanded and revised edition
- Publication date: January 20, 2015
- Copyright: 2015
- ISBN-13: 9781625274496
- ISBN-10: 1625274491
- Pages: 320
- Book weight: 1.2 lb
- Dimensions: 1.3 H × 9.2 L × 6.3 W inches
