The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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What You’ll Learn
- Test Your Business Assumptions
- Build a Minimum Viable Product
- Learn from Customer Feedback
Before you spend months building your first product, learn how to test whether customers actually want it. Eric Ries explains how small experiments, minimum viable products, and useful measurements can guide a startup through uncertainty. For a first-time founder, this book offers a practical framework for learning from real customers, deciding when to change direction, and making the next investment of time or money more informed.
- Author: Eric Ries
- Publisher: Crown Currency
- Format: Hardcover
- Publication date: September 13, 2011
- ISBN-13: 9780307887894
- ISBN-10: 0307887898
- Pages: 336
- Book weight: 0.98 lb