Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All
What You’ll Learn
- Grow with Consistent Discipline
- Test Ideas Before Major Commitments
- Build Resilience in Uncertain Markets
Jim Collins and Morten T. Hansen investigate why some companies thrive under uncertainty. Their research explores disciplined execution, evidence-based decisions, and preparedness rather than treating growth as a matter of luck. The book offers founders a way to think about expansion while keeping operational risks in view.
- Authors: Jim Collins and Morten T. Hansen
- Publisher: Harper Business
- Format: Hardcover
- Publication date: October 11, 2011
- ISBN-13: 9780062120991
- ISBN-10: 0062120999
- Pages: 320
- Book weight: 1.2 lb
- Dimensions: 1.26 H × 9.06 L × 5.98 W inches