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Great by Choice by Jim Collins and Morten T. Hansen — hardcover cover

Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

$32.50
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Across editions · Checked September 15, 2026

What You’ll Learn

  • Grow with Consistent Discipline
  • Test Ideas Before Major Commitments
  • Build Resilience in Uncertain Markets

Jim Collins and Morten T. Hansen investigate why some companies thrive under uncertainty. Their research explores disciplined execution, evidence-based decisions, and preparedness rather than treating growth as a matter of luck. The book offers founders a way to think about expansion while keeping operational risks in view.

  • Authors: Jim Collins and Morten T. Hansen
  • Publisher: Harper Business
  • Format: Hardcover
  • Publication date: October 11, 2011
  • ISBN-13: 9780062120991
  • ISBN-10: 0062120999
  • Pages: 320
  • Book weight: 1.2 lb
  • Dimensions: 1.26 H × 9.06 L × 5.98 W inches

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