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The Personal MBA — 10th Anniversary Edition cover

The Personal MBA — 10th Anniversary Edition

$20.00
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4.08 / 5

49,749 reader ratings on Goodreads

Across editions · Indexed source checked September 14, 2026

What You’ll Learn

  • Understand Core Business Concepts
  • Create Value for Customers
  • Read the Numbers Behind a Business

Launching a business means making decisions beyond the product itself. Josh Kaufman introduces the essential ideas behind value creation, marketing, sales, finance, and everyday operations in an accessible reference. For a first-time founder, this anniversary edition provides a broad foundation for understanding how the parts of a business fit together and asking more informed questions as your idea becomes a working company.

  • Author: Josh Kaufman
  • Publisher: Portfolio
  • Format: Paperback
  • Publication date: September 1, 2020
  • ISBN-13: 9780525543022
  • ISBN-10: 0525543023
  • Pages: 496
  • Book weight: 1.05 lb

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