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Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
$37.00
4.21 / 5
60,410 reader ratings on Goodreads
Across editions · Checked September 14, 2026
1 million copies sold worldwide
Across languages · milestone reported November 2014 by Business Models Inc.
What You’ll Learn
- Find Your Customers
- Design Your Business
- Plan How You’ll Make Money
A promising idea needs a workable business behind it. Alexander Osterwalder and Yves Pigneur give first-time founders a visual way to connect customers, value propositions, revenue, costs, and the activities that make a company run. Use the Business Model Canvas to put your assumptions on one page, compare alternative approaches, and spot unanswered questions before committing to a launch. This illustrated handbook is especially useful when you need to explain your idea clearly to a partner or turn scattered notes into a practical plan.
- Authors: Alexander Osterwalder and Yves Pigneur
- Publisher: Wiley
- Format: Paperback, first edition
- Publication date: July 13, 2010
- ISBN-13: 9780470876411
- ISBN-10: 0470876417
- Pages: 288
- Book weight: 1.55 lb
- Dimensions: 0.6 × 7.4 × 9.4 inches
