Made to Stick: Why Some Ideas Survive and Others Die

Where will the next customer come from? In $100M Leads, An appealing offer still needs people who know it exists. Alex Hormozi explores practical ways to attract potential buyers through outreach, useful content, advertising, and referrals, helping business owners build a more deliberate approach to generating interest. The book connects reach, content, outreach, and referrals to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.

How can a conversation create real customer value? In Never Split the Difference, Chris Voss and Tahl Raz turn negotiation lessons into practical ways to listen, acknowledge emotions, and ask calibrated questions in business conversations. Explore listening, emotion, questions, and clarity as connected parts of that challenge. Use these ideas to listen closely, communicate clearly, and understand the person across the table.

Where will the next customer come from? In The 1-Page Marketing Plan, Replace scattered marketing efforts with a clear plan you can use. Allan Dib breaks the customer journey into manageable decisions, from choosing your audience and message to following up with leads and building lasting customer relationships. The book connects target, message, channels, and follow-up to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.