$100M Leads: How to Get Strangers To Want To Buy Your Stuff

How can a conversation create real customer value? In Never Split the Difference, Chris Voss and Tahl Raz turn negotiation lessons into practical ways to listen, acknowledge emotions, and ask calibrated questions in business conversations. Explore listening, emotion, questions, and clarity as connected parts of that challenge. Use these ideas to listen closely, communicate clearly, and understand the person across the table.

Where will the next customer come from? In The 1-Page Marketing Plan, Replace scattered marketing efforts with a clear plan you can use. Allan Dib breaks the customer journey into manageable decisions, from choosing your audience and message to following up with leads and building lasting customer relationships. The book connects target, message, channels, and follow-up to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.

Where will the next customer come from? In Building a StoryBrand 2.0, Make your message easier for potential customers to understand. Donald Miller's revised StoryBrand framework shows how to organize your marketing around the customer's problem, your role as a guide, and a clear next step. The book connects customer, problem, guide, and action to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.