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Primalbranding
$17.99
Patrick Hanlon explores how brands create shared meaning and a community of believers. His seven-part framework helps businesses consider the stories, symbols, rituals, and language that make a brand feel recognizable and meaningful.
What You’ll Learn
- Identify the seven elements of a brand belief system
- Develop stories, symbols, and shared rituals
- Strengthen customers' sense of belonging
- Author: Patrick Hanlon
- Publisher: Free Press
- Format: Paperback
- ISBN-13: 9781451655315
- Publication date: May 16, 2011
- Language: English
- Pages: 272
- Dimensions (H × L × W): .68 × 8.5 × 5.5 inches
- Book weight: 0.63 lb
