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Made to Stick: Why Some Ideas Survive and Others Die
$32.00
Discover why some messages are remembered while others disappear. Chip and Dan Heath examine the traits of lasting ideas and show how concrete details, credibility, emotion, and stories can make communication more effective.
What You’ll Learn
- Simplify your brand's central message
- Make abstract ideas concrete and memorable
- Use credible stories to help ideas spread
- Author: Chip Heath and Dan Heath
- Publisher: Random House
- Format: Hardcover
- ISBN-13: 9781400064281
- Publication date: January 2, 2007
- Language: English
- Pages: 336
- Dimensions (H × L × W): 1.08 × 8.27 × 5.89 inches
- Book weight: 0.97 lb
