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Lean Customer Development: Building Products Your Customers Will Buy
$39.99
Learn from potential customers before investing heavily in a solution. Cindy Alvarez explains how to recruit interview participants, ask open questions, and turn observations about real behavior into more informed product and business decisions.
What You’ll Learn
- Find People to Interview About Their Needs
- Ask Questions That Reveal Real Behavior
- Test Your Assumptions Before Building
- Author: Cindy Alvarez
- Publisher: O'Reilly Media
- Format: Paperback
- ISBN-13: 9781492023746
- ISBN-10: 1492023744
- Publication date: October 10, 2017
- Language: English
- Pages: 236
- Dimensions: 9.0 × 6.0 × 0.51 in
- Book weight: 0.72 lb
