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Influence: The Psychology of Persuasion (Expanded)
$35.00
Understand the psychology behind everyday decisions and customer responses. Robert Cialdini's expanded edition explores principles of influence, with research and examples that help readers communicate responsibly and recognize misleading persuasion tactics.
What You’ll Learn
- Understand How People Make Decisions
- Apply Persuasion Principles Responsibly
- Recognize Misleading Influence Tactics
- Author: Robert B. Cialdini
- Publisher: Harper Business
- Format: Hardcover
- ISBN-13: 9780062937650
- ISBN-10: 0062937650
- Publication date: May 4, 2021
- Language: English
- Pages: 592
- Dimensions: 9.1 × 6.4 × 1.7 in
- Book weight: 1.65 lb
