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Good Strategy Bad Strategy: The Difference and Why It Matters
$36.00
What You’ll Learn
- Diagnose the Real Growth Challenge
- Focus Resources on Coherent Actions
- Separate Strategy from Aspirational Goals
Richard Rumelt explains why ambitious targets and slogans are not enough to guide a business. Through examples of strategic success and failure, he shows how to diagnose a challenge, choose a guiding approach, and coordinate action. Growing companies can use this framework to make clearer choices about where to compete and how to deploy limited resources.
- Author: Richard Rumelt
- Publisher: Crown Currency
- Format: Hardcover
- Publication date: July 19, 2011
- ISBN-13: 9780307886231
- ISBN-10: 0307886239
- Pages: 336
- Book weight: 1.35 lb
- Dimensions: 0.92 H × 9.36 L × 6.59 W inches
