The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

Where will the next customer come from? In $100M Leads, An appealing offer still needs people who know it exists. Alex Hormozi explores practical ways to attract potential buyers through outreach, useful content, advertising, and referrals, helping business owners build a more deliberate approach to generating interest. The book connects reach, content, outreach, and referrals to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.

Where will the next customer come from? In Obviously Awesome, Help the right customers understand why your product matters. April Dunford presents a structured approach to positioning, connecting your strongest capabilities with the buyers who value them and the market context that makes those advantages clear. The book connects context, value, market, and message to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.

Where will the next customer come from? In The 1-Page Marketing Plan, Replace scattered marketing efforts with a clear plan you can use. Allan Dib breaks the customer journey into manageable decisions, from choosing your audience and message to following up with leads and building lasting customer relationships. The book connects target, message, channels, and follow-up to this challenge. Use these ideas to learn what customers need, choose a way to reach them, and listen to the response.