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Positioning: The Battle for Your Mind (2nd Edition)
$22.00
Learn to position a brand in relation to what customers already know. This marketing classic explores how competitive context, a focused message, and the right name can help an offer earn a recognizable place in the customer's mind.
What You’ll Learn
- Define your position against competing offers
- Find an opening in customer perceptions
- Communicate one clear and memorable idea
- Author: Al Ries and Jack Trout
- Publisher: McGraw-Hill Companies
- Format: Paperback
- ISBN-13: 9780071373586
- Publication date: January 3, 2001
- Language: English
- Pages: 224
- Dimensions (H × L × W): .5 × 7.9 × 5.3 inches
- Book weight: 0.5 lb
