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Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it (2nd Edition)
$17.95
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2026 edition · Goodreads Kindle listing · Checked September 15, 2026
Help the right customers understand why your product matters. April Dunford presents a structured approach to positioning, connecting your strongest capabilities with the buyers who value them and the market context that makes those advantages clear.
What You’ll Learn
- Identify the Customers Who Value Your Strengths
- Explain How Your Product Differs
- Choose a Clear Market Position
- Author: April Dunford
- Publisher: Ambient Press
- Format: Paperback
- ISBN-13: 9781999023058
- ISBN-10: 1999023056
- Publication date: January 27, 2026
- Language: English
- Pages: 198
- Dimensions: 8.5 × 5.5 × 0.45 in
- Book weight: 0.52 lb
