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Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding (6th Edition)
$53.95
A comprehensive guide to developing and managing a brand identity, from research and strategy through visual design, launch, and ongoing governance. Examples and a structured process help teams build a coherent identity across customer touchpoints.
What You’ll Learn
- Turn research into a clear brand strategy
- Develop a consistent visual identity system
- Plan the launch and management of brand assets
- Author: Alina Wheeler and Rob Meyerson
- Publisher: Wiley
- Format: Hardcover
- ISBN-13: 9781119984818
- Publication date: March 6, 2024
- Language: English
- Pages: 352
- Dimensions (H × L × W): 1.16 × 11.06 × 8.68 inches
- Book weight: 2.99 lb
