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Traction: How Any Startup Can Achieve Explosive Customer Growth
$30.00
A good product needs a practical route to its customers. Gabriel Weinberg and Justin Mares examine nineteen marketing channels and introduce a focused testing framework to help founders discover where customer growth can come from.
What You’ll Learn
- Explore Nineteen Customer Acquisition Channels
- Test Promising Channels Before Committing Resources
- Focus on the Channel That Gains Traction
- Author: Gabriel Weinberg and Justin Mares
- Publisher: Portfolio
- Format: Hardcover
- ISBN-13: 9781591848363
- ISBN-10: 1591848369
- Publication date: October 6, 2015
- Language: English
- Pages: 240
- Dimensions: 9.0 × 6.3 × 0.8 in
- Book weight: 0.9 lb
- Copyright: 2015
