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The Startup Owner's Manual by Steve Blank and Bob Dorf — hardcover

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

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Across editions · Checked September 15, 2026

A detailed guide to discovering customers and testing whether a business model can work. Steve Blank and Bob Dorf use practical checklists and structured steps to help founders move from assumptions to customer evidence and early sales.

What You’ll Learn

  • Discover and Validate Your Early Customers
  • Test a Repeatable Business Model
  • Use Checklists to Guide Customer Development
  • Author: Steve Blank and Bob Dorf
  • Publisher: Wiley
  • Format: Hardcover
  • ISBN-13: 9781119690689
  • ISBN-10: 1119690684
  • Publication date: March 17, 2020
  • Language: English
  • Pages: 608
  • Dimensions: 9.3 × 7.5 × 1.3 in
  • Book weight: 2.9 lb
  • Copyright: 2020