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The Challenger Sale: Taking Control of the Customer Conversation
$34.00
3.91 / 5
11,812 reader ratings on Goodreads
Across editions · Checked September 15, 2026
Matthew Dixon and Brent Adamson examine an insight-led approach to complex business-to-business sales. Their model focuses on teaching customers something useful, tailoring the conversation to their priorities, and guiding a sale with clarity and constructive challenge.
What You’ll Learn
Bring useful insight to a sales conversation
Tailor the message to each stakeholder
Guide complex business-to-business decisions
- Author: Matthew Dixon and Brent Adamson
- Publisher: Portfolio
- Format: Hardcover
- ISBN-13: 9781591844358
- Publication date: November 10, 2011
- Language: English
- Pages: 240
- Dimensions (H × L × W): 1.1 × 9.1 × 5.8 in
- Weight: 0.9 lb
