{"product_id":"zag-the-1-strategy-of-high-performance-brands","title":"Zag: The #1 Strategy of High-Performance Brands","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:79.6%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e3.98 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/work\/editions\/436258-zag-the-number-one-strategy-of-high-performance-brands\" target=\"_blank\" rel=\"noopener\"\u003e3,715 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003ePaperback edition · Checked September 15, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eExplore radical differentiation as a practical approach to brand strategy. This compact guide helps you define what makes your offer distinctive and communicate that difference through positioning, naming, and customer experience.\u003c\/p\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eFind a meaningful point of difference\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eClarify what only your brand offers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTranslate positioning into a consistent experience\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Marty Neumeier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e New Riders Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780321426772\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e September 1, 2006\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 192\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (H × L × W):\u003c\/strong\u003e .5 × 7.9 × 5.3 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBook weight:\u003c\/strong\u003e 0.65 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"New Riders Publishing","offers":[{"title":"Paperback","offer_id":43833508855875,"sku":"9780321426772","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780321426772-ingram.jpg?v=1789487139","url":"https:\/\/chapterbay.com\/products\/zag-the-1-strategy-of-high-performance-brands","provider":"ChapterBay","version":"1.0","type":"link"}