{"product_id":"the-challenger-sale-taking-control-of-the-customer-conversation","title":"The Challenger Sale: Taking Control of the Customer Conversation","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;color:#d4cbbb;letter-spacing:2px;\"\u003e★★★★★\u003cspan style=\"position:absolute;left:0;top:0;width:78.2%;overflow:hidden;white-space:nowrap;color:#ad8330;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e3.91 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;\"\u003e11,812 reader ratings on \u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/11910902\" target=\"_blank\" rel=\"noopener\"\u003eGoodreads\u003c\/a\u003e\u003cbr\u003e\u003csmall\u003eAcross editions · Checked September 15, 2026\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eMatthew Dixon and Brent Adamson examine an insight-led approach to complex business-to-business sales. Their model focuses on teaching customers something useful, tailoring the conversation to their priorities, and guiding a sale with clarity and constructive challenge.\u003c\/p\u003e\u003cdiv style=\"padding:20px;margin:22px 0;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 16px;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eBring useful insight to a sales conversation\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eTailor the message to each stakeholder\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eGuide complex business-to-business decisions\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Matthew Dixon and Brent Adamson\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Portfolio\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781591844358\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e November 10, 2011\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 240\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (H × L × W):\u003c\/strong\u003e 1.1 × 9.1 × 5.8 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.9 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Portfolio","offers":[{"title":"Hardcover","offer_id":43833763954755,"sku":"9781591844358","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9781591844358-ingram.jpg?v=1789493444","url":"https:\/\/chapterbay.com\/products\/the-challenger-sale-taking-control-of-the-customer-conversation","provider":"ChapterBay","version":"1.0","type":"link"}