{"product_id":"business-model-generation-a-handbook-for-visionaries-game-changers-and-challengers","title":"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:84.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.21 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/7542136\" target=\"_blank\" rel=\"noopener\"\u003e60,410 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 14, 2026\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;\"\u003e\u003cstrong\u003e1 million copies sold worldwide\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#655e52;\"\u003eAcross languages · milestone reported November 2014 by \u003ca href=\"https:\/\/www.prnewswire.com\/news-releases\/el-bestseller-business-model-generation-consigue-1-millon-de-copias-vendidas-en-todo-el-mundo-283209351.html\" target=\"_blank\" rel=\"noopener\"\u003eBusiness Models Inc.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eFind Your Customers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eDesign Your Business\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003ePlan How You’ll Make Money\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eA promising idea needs a workable business behind it. Alexander Osterwalder and Yves Pigneur give first-time founders a visual way to connect customers, value propositions, revenue, costs, and the activities that make a company run. Use the Business Model Canvas to put your assumptions on one page, compare alternative approaches, and spot unanswered questions before committing to a launch. This illustrated handbook is especially useful when you need to explain your idea clearly to a partner or turn scattered notes into a practical plan.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthors: Alexander Osterwalder and Yves Pigneur\u003c\/li\u003e\n\u003cli\u003ePublisher: Wiley\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback, first edition\u003c\/li\u003e\n\u003cli\u003ePublication date: July 13, 2010\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780470876411\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0470876417\u003c\/li\u003e\n\u003cli\u003ePages: 288\u003c\/li\u003e\n\u003cli\u003eBook weight: 1.55 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.6 × 7.4 × 9.4 inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":43831219552323,"sku":"9780470876411","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780470876411-ingram-cover.jpg?v=1789412171","url":"https:\/\/chapterbay.com\/products\/business-model-generation-a-handbook-for-visionaries-game-changers-and-challengers","provider":"ChapterBay","version":"1.0","type":"link"}