{"product_id":"100m-offers-how-to-make-offers-so-good-people-feel-stupid-saying-no","title":"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:90.8%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.54 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/58717586\" target=\"_blank\" rel=\"noopener\"\u003e19,205 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eUnderstand Your Customer’s Desired Outcome\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eShape a More Compelling Offer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eConnect Pricing to Perceived Value\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eA first business needs an offer customers can understand and value. Alex Hormozi explores how to shape the promise, presentation, and pricing of an offer so that its benefits are clear. For a first-time founder, this book is useful when turning a skill or product into something specific to sell: consider the customer's desired outcome, the obstacles they face, and how your service can credibly address them. Use the ideas to improve your offer and test it with real customers; the title is not a promise of business results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Alex Hormozi\u003c\/li\u003e\n\u003cli\u003ePublisher: Acquisition.com\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePublication date: July 13, 2021\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9781737475743\u003c\/li\u003e\n\u003cli\u003eISBN-10: 173747574X\u003c\/li\u003e\n\u003cli\u003ePages: 166\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.88 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.35 × 11 × 8.5 inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Acquisition.com","offers":[{"title":"Paperback","offer_id":43830830268483,"sku":"9781737475743","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9781737475743-cover.jpg?v=1789397266","url":"https:\/\/chapterbay.com\/products\/100m-offers-how-to-make-offers-so-good-people-feel-stupid-saying-no","provider":"ChapterBay","version":"1.0","type":"link"}