{"title":"Build Your Side Business","description":"\u003cp\u003eMake room for a business alongside the life you already have. Explore practical ways to test a side-business idea, plan around your existing commitments, manage a modest budget, and build steady habits before deciding what comes next.\u003c\/p\u003e","products":[{"product_id":"100m-offers-how-to-make-offers-so-good-people-feel-stupid-saying-no","title":"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:90.8%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.54 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/58717586\" target=\"_blank\" rel=\"noopener\"\u003e19,205 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eUnderstand Your Customer’s Desired Outcome\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eShape a More Compelling Offer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eConnect Pricing to Perceived Value\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eA first business needs an offer customers can understand and value. Alex Hormozi explores how to shape the promise, presentation, and pricing of an offer so that its benefits are clear. For a first-time founder, this book is useful when turning a skill or product into something specific to sell: consider the customer's desired outcome, the obstacles they face, and how your service can credibly address them. Use the ideas to improve your offer and test it with real customers; the title is not a promise of business results.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Alex Hormozi\u003c\/li\u003e\n\u003cli\u003ePublisher: Acquisition.com\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePublication date: July 13, 2021\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9781737475743\u003c\/li\u003e\n\u003cli\u003eISBN-10: 173747574X\u003c\/li\u003e\n\u003cli\u003ePages: 166\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.88 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.35 × 11 × 8.5 inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Acquisition.com","offers":[{"title":"Paperback","offer_id":43830830268483,"sku":"9781737475743","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9781737475743-cover.jpg?v=1789397266"},{"product_id":"business-model-generation-a-handbook-for-visionaries-game-changers-and-challengers","title":"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:84.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.21 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/7542136\" target=\"_blank\" rel=\"noopener\"\u003e60,410 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 14, 2026\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;\"\u003e\u003cstrong\u003e1 million copies sold worldwide\u003c\/strong\u003e\u003cbr\u003e\u003cspan style=\"font-size:12px;color:#655e52;\"\u003eAcross languages · milestone reported November 2014 by \u003ca href=\"https:\/\/www.prnewswire.com\/news-releases\/el-bestseller-business-model-generation-consigue-1-millon-de-copias-vendidas-en-todo-el-mundo-283209351.html\" target=\"_blank\" rel=\"noopener\"\u003eBusiness Models Inc.\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eFind Your Customers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eDesign Your Business\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003ePlan How You’ll Make Money\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eA promising idea needs a workable business behind it. Alexander Osterwalder and Yves Pigneur give first-time founders a visual way to connect customers, value propositions, revenue, costs, and the activities that make a company run. Use the Business Model Canvas to put your assumptions on one page, compare alternative approaches, and spot unanswered questions before committing to a launch. This illustrated handbook is especially useful when you need to explain your idea clearly to a partner or turn scattered notes into a practical plan.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthors: Alexander Osterwalder and Yves Pigneur\u003c\/li\u003e\n\u003cli\u003ePublisher: Wiley\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback, first edition\u003c\/li\u003e\n\u003cli\u003ePublication date: July 13, 2010\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780470876411\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0470876417\u003c\/li\u003e\n\u003cli\u003ePages: 288\u003c\/li\u003e\n\u003cli\u003eBook weight: 1.55 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.6 × 7.4 × 9.4 inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":43831219552323,"sku":"9780470876411","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780470876411-ingram-cover.jpg?v=1789412171"},{"product_id":"the-lean-startup-how-todays-entrepreneurs-use-continuous-innovation-to-create-radically-successful-businesses","title":"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:82.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.11 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/en\/book\/show\/10127019\" target=\"_blank\" rel=\"noopener\"\u003e374,154 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"10\" cy=\"10\" r=\"6\"\u003e\u003c\/circle\u003e\u003cpath d=\"m15 15 6 6M7 10l2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTest Your Business Assumptions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eBuild a Minimum Viable Product\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eLearn from Customer Feedback\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eBefore you spend months building your first product, learn how to test whether customers actually want it. Eric Ries explains how small experiments, minimum viable products, and useful measurements can guide a startup through uncertainty. For a first-time founder, this book offers a practical framework for learning from real customers, deciding when to change direction, and making the next investment of time or money more informed.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Eric Ries\u003c\/li\u003e\n\u003cli\u003ePublisher: Crown Currency\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003ePublication date: September 13, 2011\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780307887894\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0307887898\u003c\/li\u003e\n\u003cli\u003ePages: 336\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.98 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crown Currency","offers":[{"title":"Hardcover","offer_id":43831244488771,"sku":"9780307887894","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780307887894-ingram-cover.jpg?v=1789412641"},{"product_id":"the-e-myth-revisited-why-most-small-businesses-dont-work-and-what-to-do-about-it","title":"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do about It","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:81.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.06 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/81948.The_E_Myth_Revisited\" target=\"_blank\" rel=\"noopener\"\u003e99,388 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eBuild Repeatable Business Systems\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eDefine Roles and Responsibilities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eWork on Your Business\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eBeing good at a craft is only one part of running a business. Michael E. Gerber helps new owners understand the difference between doing the daily work and building a company that can operate consistently. If you are turning a skill into your first venture, this guide encourages you to design repeatable processes, define responsibilities, and create a dependable customer experience before every decision rests on your shoulders.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Michael E. Gerber\u003c\/li\u003e\n\u003cli\u003ePublisher: Harper Business\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePublication date: March 3, 1995\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780887307287\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0887307280\u003c\/li\u003e\n\u003cli\u003ePages: 288\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.5 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harper Business","offers":[{"title":"Paperback","offer_id":43831245537347,"sku":"9780887307287","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780887307287-ingram-cover.jpg?v=1789412768"},{"product_id":"the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you","title":"The Mom Test: How to Talk to Customers \u0026 Learn If Your Business Is a Good Idea When Everyone Is Lying to You","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:87.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.36 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/52283963-the-mom-test\" target=\"_blank\" rel=\"noopener\"\u003e14,412 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eAsk Better Customer Questions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"10\" cy=\"10\" r=\"6\"\u003e\u003c\/circle\u003e\u003cpath d=\"m15 15 6 6M7 10l2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eSeparate Evidence from Compliments\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTest Demand Before Building\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eFriendly encouragement can sound like demand even when nobody is ready to buy. Rob Fitzpatrick shows first-time founders how to ask better questions, explore customers' actual experiences, and learn without steering a conversation toward compliments. Read it before your first customer interviews to make those conversations more useful and uncover problems worth solving before you commit to building a solution.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Rob Fitzpatrick\u003c\/li\u003e\n\u003cli\u003ePublisher: Createspace Independent Publishing Platform\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePublication date: September 10, 2013\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9781492180746\u003c\/li\u003e\n\u003cli\u003eISBN-10: 1492180742\u003c\/li\u003e\n\u003cli\u003ePages: 138\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.37 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":43831247962179,"sku":"9781492180746","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9781492180746-ingram-cover.jpg?v=1789412876"},{"product_id":"the-personal-mba-10th-anniversary-edition","title":"The Personal MBA — 10th Anniversary Edition","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:81.6%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.08 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/166144342-the-personal-mba\" target=\"_blank\" rel=\"noopener\"\u003e49,749 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eUnderstand Core Business Concepts\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eCreate Value for Customers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eRead the Numbers Behind a Business\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eLaunching a business means making decisions beyond the product itself. Josh Kaufman introduces the essential ideas behind value creation, marketing, sales, finance, and everyday operations in an accessible reference. For a first-time founder, this anniversary edition provides a broad foundation for understanding how the parts of a business fit together and asking more informed questions as your idea becomes a working company.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Josh Kaufman\u003c\/li\u003e\n\u003cli\u003ePublisher: Portfolio\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePublication date: September 1, 2020\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780525543022\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0525543023\u003c\/li\u003e\n\u003cli\u003ePages: 496\u003c\/li\u003e\n\u003cli\u003eBook weight: 1.05 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Portfolio","offers":[{"title":"Paperback","offer_id":43831251566659,"sku":"9780525543022","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780525543022-ingram-cover.jpg?v=1789412954"},{"product_id":"the-100-startup-reinvent-the-way-you-make-a-living-do-what-you-love-and-create-a-new-future","title":"The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:77.8%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e3.89 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/35666593-the-100-startup\" target=\"_blank\" rel=\"noopener\"\u003e72,230 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTurn Your Skills into an Offer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eStart with a Small Budget\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eFind Your First Customers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eYour first business can begin with a useful skill and a clear customer need. Through small-business case studies, Chris Guillebeau explores how people turn their experience and interests into offers others will pay for. This is an encouraging starting point for founders considering a modest, practical launch: use the examples to think through your offer, audience, and first sale while planning a budget that fits your own circumstances.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Chris Guillebeau\u003c\/li\u003e\n\u003cli\u003ePublisher: Crown Currency\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003ePublication date: May 8, 2012\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780307951526\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0307951529\u003c\/li\u003e\n\u003cli\u003ePages: 304\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.94 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crown Currency","offers":[{"title":"Hardcover","offer_id":43831251796035,"sku":"9780307951526","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780307951526-ingram-cover.jpg?v=1789413025"},{"product_id":"rework","title":"Rework","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:79.4%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e3.97 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/9118033\" target=\"_blank\" rel=\"noopener\"\u003e178,277 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"10\" cy=\"10\" r=\"6\"\u003e\u003c\/circle\u003e\u003cpath d=\"m15 15 6 6M7 10l2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eFocus on What Matters\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eSimplify How You Work\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eBuild with Fewer Resources\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eStarting a company can feel overwhelming when every plan seems to require more funding, more people, and more time. Jason Fried and David Heinemeier Hansson challenge those assumptions with concise lessons on keeping work focused, making decisions, and building a useful business. First-time founders can use this book to question unnecessary complexity and identify what they can realistically make, test, and improve now.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Jason Fried and David Heinemeier Hansson\u003c\/li\u003e\n\u003cli\u003ePublisher: Crown Currency\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003ePublication date: March 9, 2010\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780307463746\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0307463745\u003c\/li\u003e\n\u003cli\u003ePages: 288\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.96 lb\u003c\/li\u003e\n\u003c\/ul\u003e\u003cul\u003e\n\u003cli\u003eLanguage: English\u003c\/li\u003e\n\u003cli\u003eDimensions: 8.52 × 5.84 × 1.05 in\u003c\/li\u003e\n\u003cli\u003eCopyright: 2010\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Crown Currency","offers":[{"title":"Hardcover","offer_id":43831251959875,"sku":"9780307463746","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780307463746-ingram-cover.jpg?v=1789413088"},{"product_id":"company-of-one-why-staying-small-is-the-next-big-thing-for-business","title":"Company of One: Why Staying Small Is the Next Big Thing for Business","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:78.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e3.91 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/40607493-company-of-one\" target=\"_blank\" rel=\"noopener\"\u003e6,254 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Indexed source checked September 14, 2026\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"10\" cy=\"10\" r=\"6\"\u003e\u003c\/circle\u003e\u003cpath d=\"m15 15 6 6M7 10l2 2 4-4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eDefine What Enough Looks Like\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eBuild a Sustainable Small Business\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eDeepen Customer Relationships\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eA successful first business does not have to become a large organization. Paul Jarvis explores the case for staying deliberately small, serving customers well, and deciding what enough means for you. This book is particularly relevant to independent founders and service businesses: it helps you consider sustainable income, manageable commitments, and a business model that supports the life you want to build.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Paul Jarvis\u003c\/li\u003e\n\u003cli\u003ePublisher: Mariner Books\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003ePublication date: January 14, 2020\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780358213253\u003c\/li\u003e\n\u003cli\u003eISBN-10: 0358213258\u003c\/li\u003e\n\u003cli\u003ePages: 272\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.45 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mariner Books","offers":[{"title":"Paperback","offer_id":43831253860419,"sku":"9780358213253","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780358213253-ingram-cover.jpg?v=1789413261"},{"product_id":"profit-first-transform-your-business-from-a-cash-eating-monster-to-a-money-making-machine","title":"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:85.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.26 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/134503827-profit-first\" target=\"_blank\" rel=\"noopener\"\u003e15,182 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 15, 2026\u003c\/p\u003e\n\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003ePrioritize Profit in Your Cash Flow\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eSeparate Money for Clearer Decisions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eBuild a Repeatable Allocation Routine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eRevenue growth can hide a business that is always short of cash. Mike Michalowicz presents a behavioral approach to managing business money by allocating funds for profit and other needs before spending what remains. For founders, this book offers a practical framework to examine spending habits, create more visible boundaries around cash, and make profitability part of the operating routine.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Mike Michalowicz\u003c\/li\u003e\n\u003cli\u003ePublisher: Portfolio\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003ePublication date: February 21, 2017\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780735214149\u003c\/li\u003e\n\u003cli\u003eISBN-10: 073521414X\u003c\/li\u003e\n\u003cli\u003ePages: 224\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.9 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.9 H × 9.1 L × 6.3 W inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Portfolio","offers":[{"title":"Hardcover","offer_id":43832845238339,"sku":"9780735214149","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780735214149-ingram-large.jpg?v=1789455335"},{"product_id":"million-dollar-weekend-the-surprisingly-simple-way-to-launch-a-7-figure-business-in-48-hours","title":"Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:82.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.11 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/en\/book\/show\/210955403-million-dollar-weekend\" target=\"_blank\" rel=\"noopener\"\u003e6,106 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 15, 2026\u003c\/p\u003e\n\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTurn a Customer Problem into an Offer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTest Demand Before Building\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003ePractice Asking for Your First Sale\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eMove from endless planning to a small, real test of your business idea. Noah Kagan, with Tahl Raz, focuses on overcoming hesitation, talking to prospective customers, and asking for a sale before investing heavily in a launch. The book’s short experiments make it useful for aspiring founders who need a concrete starting point and evidence of demand rather than another polished business plan.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthor: Noah Kagan, with Tahl Raz\u003c\/li\u003e\n\u003cli\u003ePublisher: Portfolio\u003c\/li\u003e\n\u003cli\u003eFormat: Hardcover\u003c\/li\u003e\n\u003cli\u003ePublication date: January 30, 2024\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9780593539774\u003c\/li\u003e\n\u003cli\u003eISBN-10: 059353977X\u003c\/li\u003e\n\u003cli\u003ePages: 240\u003c\/li\u003e\n\u003cli\u003eBook weight: 0.75 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 1.1 H × 8.3 L × 5.8 W inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Portfolio","offers":[{"title":"Hardcover","offer_id":43832871354435,"sku":"9780593539774","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780593539774-ingram-large.jpg?v=1789455587"},{"product_id":"value-proposition-design-how-to-create-products-and-services-customers-want","title":"Value Proposition Design: How to Create Products and Services Customers Want","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:84.2%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.21 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/22337523-value-proposition-design\" target=\"_blank\" rel=\"noopener\"\u003e7,224 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 15, 2026\u003c\/p\u003e\n\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eUnderstand Customer Jobs and Frustrations\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eMatch Your Offer to Customer Needs\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTest and Improve Your Value Proposition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eA good idea becomes a stronger offer when it solves something customers genuinely care about. This visual handbook introduces the Value Proposition Canvas to connect customer needs with the products and services you design. Founders can use its exercises to challenge assumptions, compare possible offers, and develop a clearer reason for people to buy before committing to a full launch.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith\u003c\/li\u003e\n\u003cli\u003eDesign: Trish Papadakos\u003c\/li\u003e\n\u003cli\u003ePublisher: Wiley\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback, first edition\u003c\/li\u003e\n\u003cli\u003eSeries: Strategyzer\u003c\/li\u003e\n\u003cli\u003ePublication date: October 20, 2014\u003c\/li\u003e\n\u003cli\u003eCopyright: 2014\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9781118968055\u003c\/li\u003e\n\u003cli\u003eISBN-10: 1118968050\u003c\/li\u003e\n\u003cli\u003ePages: 320\u003c\/li\u003e\n\u003cli\u003eBook weight: 1.7 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.7 H × 9.4 L × 7.4 W inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":43832929255491,"sku":"9781118968055","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9781118968055-ingram-large.jpg?v=1789456005"},{"product_id":"testing-business-ideas-a-field-guide-for-rapid-experimentation","title":"Testing Business Ideas: A Field Guide for Rapid Experimentation","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:84.8%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.24 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/43673130-testing-business-ideas\" target=\"_blank\" rel=\"noopener\"\u003e1,041 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 15, 2026\u003c\/p\u003e\n\n\u003c\/div\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eIdentify Your Riskiest Assumptions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eChoose Practical Customer Experiments\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eUse Evidence to Refine Your Business\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp\u003eBefore you commit your savings and months of work to a launch, put your biggest assumptions to the test. David J. Bland and Alexander Osterwalder provide a visual field guide to experiments that explore customer demand and business viability. With 44 experiments to draw from, founders can choose small tests, learn from the results, and refine an idea with evidence instead of relying only on enthusiasm.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAuthors: David J. Bland and Alexander Osterwalder\u003c\/li\u003e\n\u003cli\u003ePublisher: Wiley\u003c\/li\u003e\n\u003cli\u003eFormat: Paperback\u003c\/li\u003e\n\u003cli\u003eSeries: Strategyzer\u003c\/li\u003e\n\u003cli\u003ePublication date: November 12, 2019\u003c\/li\u003e\n\u003cli\u003eCopyright: 2020\u003c\/li\u003e\n\u003cli\u003eISBN-13: 9781119551447\u003c\/li\u003e\n\u003cli\u003eISBN-10: 1119551447\u003c\/li\u003e\n\u003cli\u003ePages: 368\u003c\/li\u003e\n\u003cli\u003eBook weight: 1.9 lb\u003c\/li\u003e\n\u003cli\u003eDimensions: 0.7 H × 7.4 L × 9.5 W inches\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":43832939348035,"sku":"9781119551447","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9781119551447-ingram-large.jpg?v=1789456193"},{"product_id":"100m-leads-how-to-get-strangers-to-want-to-buy-your-stuff","title":"$100M Leads: How to Get Strangers To Want To Buy Your Stuff","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:91%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.55 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/196239284\" target=\"_blank\" rel=\"noopener\"\u003e5,757 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 15, 2026\u003c\/p\u003e\n\n\u003c\/div\u003e\u003cp\u003eAn appealing offer still needs people who know it exists. Alex Hormozi explores practical ways to attract potential buyers through outreach, useful content, advertising, and referrals, helping business owners build a more deliberate approach to generating interest.\u003c\/p\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eChoose Channels to Reach Potential Buyers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eCreate Content and Offers That Attract Interest\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eBuild Referral and Outreach Routines\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Alex Hormozi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Acquisition.com\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781737475774\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-10:\u003c\/strong\u003e 1737475774\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e August 19, 2023\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 280\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 11.0 × 8.5 × 0.59 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBook weight:\u003c\/strong\u003e 1.44 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Acquisition.com","offers":[{"title":"Paperback","offer_id":43833236095043,"sku":"9781737475774","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/100m-leads-9781737475774.jpg?v=1789468734"},{"product_id":"the-1-page-marketing-plan-get-new-customers-make-more-money-and-stand-out-from-the-crowd","title":"The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;line-height:1.5;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;white-space:nowrap;font-size:23px;line-height:1;letter-spacing:2px;color:#d9d0c2;\"\u003e\u003cspan\u003e★★★★★\u003c\/span\u003e\u003cspan style=\"position:absolute;left:0;top:0;width:86.4%;overflow:hidden;white-space:nowrap;color:#e88719;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.32 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 5px;font-size:14px;\"\u003e\u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/44652536-the-1-page-marketing-plan\" target=\"_blank\" rel=\"noopener\"\u003e11,097 reader ratings on Goodreads\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0 0 12px;font-size:12px;color:#655e52;\"\u003eAcross editions · Checked September 15, 2026\u003c\/p\u003e\n\n\u003c\/div\u003e\u003cp\u003eReplace scattered marketing efforts with a clear plan you can use. Allan Dib breaks the customer journey into manageable decisions, from choosing your audience and message to following up with leads and building lasting customer relationships.\u003c\/p\u003e\u003cdiv aria-label=\"What You’ll Learn\" style=\"margin:0 0 24px;padding:18px 20px;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 14px;font-size:18px;line-height:1.4;color:#294435;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px;\"\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eDefine Your Target Audience and Message\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003ePlan Lead Capture and Follow-Up\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli style=\"display:flex;align-items:center;gap:12px;margin:0;padding:0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cspan style=\"font-size:14px;font-weight:600;line-height:1.5;\"\u003eTurn First Purchases into Lasting Relationships\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Allan Dib\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Authors Equity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9798893311020\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e October 21, 2025\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 240\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9.09 × 5.98 × 0.66 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBook weight:\u003c\/strong\u003e 0.57 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Authors Equity","offers":[{"title":"Paperback","offer_id":43833238454339,"sku":"9798893311020","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/one-page-marketing-plan-9798893311020.jpg?v=1789469439"},{"product_id":"show-your-work-10-ways-to-share-your-creativity-and-get-discovered","title":"Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;color:#d4cbbb;letter-spacing:2px;\"\u003e★★★★★\u003cspan style=\"position:absolute;left:0;top:0;width:81.4%;overflow:hidden;white-space:nowrap;color:#ad8330;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.07 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;\"\u003e64,117 reader ratings on \u003ca href=\"https:\/\/www.goodreads.com\/book\/show\/61396831\" target=\"_blank\" rel=\"noopener\"\u003eGoodreads\u003c\/a\u003e\u003cbr\u003e\u003csmall\u003eAcross editions · Checked September 15, 2026\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eAustin Kleon explores how sharing your process can help people discover your work. His illustrated guide offers practical ideas for communicating what you make, participating in a creative community, and building connections—useful starting points for a creative side business.\u003c\/p\u003e\u003cdiv style=\"padding:20px;margin:22px 0;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 16px;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eShare your creative process clearly\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eBuild connections around useful work\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eHelp potential customers discover what you make\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Austin Kleon\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Workman Publishing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780761178972\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e March 6, 2014\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 224\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (H × L × W):\u003c\/strong\u003e 0.7 × 5.9 × 5.9 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.6 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Workman Publishing","offers":[{"title":"Paperback","offer_id":43834132889667,"sku":"9780761178972","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780761178972-ingram.jpg?v=1789496283"},{"product_id":"12-months-to-1-million-how-to-pick-a-winning-product-build-a-real-business-and-become-a-seven-figure-entrepreneur","title":"12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur","description":"\u003cdiv style=\"padding:16px 18px;margin:0 0 22px;border:1px solid #e8dcc8;border-radius:12px;background:#fff9ef;\"\u003e\n\u003cp style=\"margin:0 0 7px;\"\u003e\u003cspan aria-hidden=\"true\" style=\"position:relative;display:inline-block;color:#d4cbbb;letter-spacing:2px;\"\u003e★★★★★\u003cspan style=\"position:absolute;left:0;top:0;width:83.8%;overflow:hidden;white-space:nowrap;color:#ad8330;\"\u003e★★★★★\u003c\/span\u003e\u003c\/span\u003e \u003cstrong\u003e4.19 \/ 5\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;font-size:14px;\"\u003e2,499 reader ratings on \u003ca href=\"https:\/\/www.goodreads.com\/en\/book\/show\/52079141\" target=\"_blank\" rel=\"noopener\"\u003eGoodreads\u003c\/a\u003e\u003cbr\u003e\u003csmall\u003eAcross editions · Checked September 15, 2026\u003c\/small\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cp\u003eRyan Daniel Moran presents an approach to building a product-based business, from identifying a customer group and selecting an initial product to launching and developing a brand. 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This expanded edition explores prioritization, delegation, testing business ideas, and designing systems, offering perspectives for people considering a small venture alongside a different way of working.\u003c\/p\u003e\u003cdiv style=\"padding:20px;margin:22px 0;border:1px solid #dce2d7;border-radius:12px;background:#f1f4ed;color:#294435;\"\u003e\n\u003ch3 style=\"margin:0 0 16px;\"\u003eWhat You’ll Learn\u003c\/h3\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003ccircle cx=\"9\" cy=\"8\" r=\"3\"\u003e\u003c\/circle\u003e\u003cpath d=\"M3 21v-3a6 6 0 0 1 12 0v3M16 5a3 3 0 0 1 0 6M18 15a5 5 0 0 1 3 5\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eFocus effort on the most valuable work\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003crect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\u003e\u003c\/rect\u003e\u003cpath d=\"M3 9h18M9 9v12M14 13h3M14 17h3\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eEvaluate delegation and business systems\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;gap:12px;align-items:center;margin:12px 0;\"\u003e\n\u003csvg aria-hidden=\"true\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"#365640\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\" style=\"flex:0 0 24px;\"\u003e\u003cpath d=\"M4 20V4M4 20h17M8 15l5-5 4 2 4-7M17 5h4v4\"\u003e\u003c\/path\u003e\u003c\/svg\u003e\u003cstrong\u003eTest an idea before expanding it\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Timothy Ferriss\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Harmony\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9780307465351\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication date:\u003c\/strong\u003e December 15, 2009\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 448\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDimensions (H × L × W):\u003c\/strong\u003e 1.5 × 8.3 × 5.8 in\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.24 lb\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Harmony","offers":[{"title":"Hardcover","offer_id":43834133676099,"sku":"9780307465351","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/files\/9780307465351-ingram.jpg?v=1789496302"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/5423\/8019\/collections\/build-your-side-business.png?v=1789417809","url":"https:\/\/chapterbay.com\/collections\/build-your-side-business.oembed","provider":"ChapterBay","version":"1.0","type":"link"}